Built on delivery,
    not theory.

    Digital and AI advisory grounded in real operational leadership.

    Axiom Growth Advisory

    Axiom Growth Advisory was founded by Maria Bobrowska after 15 years on both sides of transformation — advising leadership teams on strategy, and being accountable for making it work. Most digital and AI programmes don't fail because of ambition. They fail in the gap between strategy and delivery. Axiom was built to close that gap.

    Embedded advisory

    Working alongside your team, not at a distance.

    Both sides of the table

    Consulting and operator experience combined.

    Vendor neutral

    No platform to sell, no partnership incentives.

    Senior throughout

    The person you meet is the person doing the work.

    What we do

    Six areas of focus

    Digital, Data & AI Strategy

    Defining success in commercial terms before any technology is selected.

    Martech & Customer Growth

    Connecting marketing technology investment to measurable revenue outcomes.

    Operating Model Design

    Aligning marketing, data and technology so they work as one integrated system.

    AI Readiness & Foundations

    Assessing whether the infrastructure and capability are in place to scale AI.

    Marketing Effectiveness

    An honest picture of what you have and the realistic path to improvement.

    Transformation Delivery

    Maintaining strategic integrity and commercial accountability throughout.

    £170M
    Revenue contribution
    $700M+
    Value creation modelled
    15–30%
    Media efficiency gains
    40+
    Person team built and led
    Double-digit
    Commercial upside, year one

    What others say

    "Honestly and incredibly impressive. At times scary. A commercial and strategic powerhouse."

    Senior Technology Partner, Europe

    "Working with Maria at Sky was an absolute pleasure. She is a high performing thought leader who helped drive the business forward through the introduction of critical new technology. Driven and resilient, she worked tirelessly to make a difference."

    Steve Sharkey, CTO, Sky UK

    FAQ

    Frequently asked questions

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