Maria Bobrowska
Founder, Axiom Growth Advisory
After 15 years on both sides of transformation — advising leadership teams on strategy, and being accountable for making it work — I know one thing with certainty. It's not the slides that move organisations.
Before founding Axiom, Maria served as VP Group Martech at Sky (Comcast, ~£10B revenue), leading a team of 40+ across marketing technology, data, and personalisation. Before that, she held senior roles at Accenture Song, Accenture Strategy, and TUI Group — spanning advisory and operational leadership across Europe and the Gulf.
I founded Axiom Growth Advisory because the distance between a compelling strategy and a delivered outcome is where most transformations quietly fail. Axiom was built to close that gap — with counsel grounded in real delivery, and partnership that stays until the work is truly done.
Track record
- £170M revenue contribution — mobile transformation, Europe (operator)
- $700M+ value creation modelled — airline commercial transformation (advisory)
- 15–30% media efficiency gains — five markets (both)
- 40+ person Martech Centre of Excellence built from scratch
- Double-digit commercial upside, year one
- Triple-digit revenue trajectory, year five
Awards
- Gold Award, Programmatic Category — The Drum Awards for Media (2024)
- Innovator of the Year Award (2016)
- Digital Award — TUI Smartband, Grand Travel Awards Sweden (2016)
Education
- CEMS Master in International Management
Rotterdam School of Management — Cum Laude, Top 3 of class - BSc International Business Administration
Rotterdam School of Management - Postgraduate Diploma in Digital Marketing
Digital Marketing Institute
Languages
Polish (native) · English (fluent) · German (advanced) · Spanish (intermediate)
What others say
"Honestly and incredibly impressive. At times scary. A commercial and strategic powerhouse."
Senior Technology Partner, Europe